Latest News

ATC challagel-01 ATC Challenge 2016 “The Heaviest Catch”

ATC is happy to announce the success of our first ever ATC Challenge 2016 “The Heaviest Catch” competition held at D’Best Pasir Ris Pond on 4th June 2016. A big thank you to all who participated and those who came to support!

For images please visit:

China fish SureCatch World Booth At China Fish 2014

SureCatch World will be having a booth at China Fish 2014 to showcase the latest products from our house brands namely SureCatch, ATC, Zerek and Tiburon!

More News >>

Anglers in Action

Triple hook up cobia Slow Jigging Fiesta

ATC Team Pulau Jarak Field Test


The ATC Team made a trip to Sitiawan, Perak, for a 3 day fishing expedition with the renowned Captain Cong of Tuna 3, for the purpose of testing some ATC products which were still in the R&D stage. The range included slow fall (PE 1.5,2.5,3.5) and long fall rods (PE 0.8,1,2,3), an overhead jigging real (1000size), slow fall jigs (180g-300g) and assist hooks.

The team consisted of Eddie, the chief rod builder and GM of our Penang factory, who designed and built the prototype rods; CW, our product development manager, who is responsible for the design of the new reel, jigs and hooks and me, the trip coordinator, representing the marketing team. We were joined by Felman and Steven, two slow jigging enthusiasts who frequently fish these waters ad have been assisting in field testing the new range.

Learn more >>